Use AI well
Understand its strengths, limits, and need for good context.
THE PRACTICAL AI COURSE FOR B2B SDRs
Better with AI.
Still human.
Become a better SDR with AI—not an SDR replaced by it.
Understand the technology. Put it to work. Keep your judgment, your voice, and the relationship.
FROM INFORMATION TO INSIGHT
✓ Verified Fact
Northstar acquired Harbor Services in June.
The fictional announcement confirms the transaction. It does not confirm a systems problem.
Fictional account · Northstar Group01 / 04
A confident answer is only the beginning.
Knowing what to trust is the skill.
OUR STARTING POINTDo not outsource judgment.
Do not outsource judgment.
Outsource friction.
Keep humans in the loop
Retain judgment, accountability, empathy, and consequential decisions.
Leverage, not a crutch
Remove low-value friction. Keep practicing the thinking that makes you a strong seller.
ONE MODEL. EVERY TASK.A little structure.
A little structure.
Much better judgment.
Eight habits for turning a first answer
into work you can stand behind.
YOUR LEARNING PATH
Explore all lessons Understand. Apply. Practice.
AI Fundamentals
Understand what is happening behind the answer.
Working With AI
Give better briefs. Ask better follow-up questions.
The AI-Enabled SDR
Find the right role for AI at every stage of selling.
AI ACROSS THE SDR JOURNEY
- Prioritize
- Research
- Map
- Personalize
- Prepare
- Converse
- Follow Up
- Learn
TRY A JUDGMENT CALLShould AI
Should AI
do this?
Some tasks need a fast assistant.
Others need a thinking partner.
Some decisions belong to you.
A judgment call
Formatting approved call notes
What role should AI play?